The Walking Advertising-Kodi thumba logulira ndi lofunika bwanji ngati galimoto yotsatsa ku mtunduwu?

Kodi thumba logulira ndilofunika kapena zomwe zili m'thumba ndizofunikira?Kwa eni amtundu omwe akuyang'anizana ndi"Gen Z" (anthu obadwa pa intaneti)bizinesi, yankho mwina kale.

Kamodzi, thumba logulira linali chowonjezera chogulira: phukusi lotayira lomwe lili ndi ntchito yotumiza mtunda waufupi, komanso chosavuta kugwiritsa ntchito masenti makumi asanu kuti mupeze matamando a ogula.

Komabe, ngati ogula achichepere a "Gen Z" amafulumira kukhala mphamvu yayikulu, mochulukirapoFMCG—(Katundu Wogula Mofulumira)zopangidwa zimazindikira kukopa kwa "malonda a thumba logulira".

Gwiritsani ntchito masenti pang'ono ku madola ochepa pamtengo wochepa kwambiri, ndipo gwiritsani ntchito kuyenda kwa anthu am'manja kuti mufalitse nkhani yamtundu wodzaza ndi zovuta zowoneka m'misewu ndi m'misewu yamzindawu "mwaulere" -mumalo otsatsa malonda,

poyamba anali okonzeka ndi "kuyang'ana" Masiku ano, matumba awo ogula zinthu akusuntha mwakachetechete kuchokera "kumbuyo kwazithunzi kupita kutsogolo", kukhala "khomo lachidziwitso" choyamba kwa anthu ambiri odutsa kuti asandutse mafani kukhala chizindikiro.

Mwachitsanzo, IKEA ndi mtsogoleri pakutsatsa kwamatumba.Chikwama cholukidwa cha pulasitiki chimenechi, chomwe poyamba chinalibe zambiri ndipo n’chotsika mtengo, chakhala “chosankha choyamba” kwa amayi apakhomo m’madera osiyanasiyana kukatenga katundu akamapita kukagula m’masitolo akuluakulu chifukwa chogwiritsa ntchito mitundu “yachilendo” ndi makulidwe akuluakulu. .Kupyolera mukugwiritsanso ntchito matumba ogula mosalekeza, mtengo wotsika kwambiri wa IKEA wapangitsa kuti anthu ambiri apakati ku Europe ndi United States adziwe kuti alipo.

Pali lingaliro la "nyundo yowoneka" mu chiphunzitso cha malonda.Chomwe chimatchedwa nyundo yowoneka ndikuwonetsa ndikuwonetsa lingaliro la mtundu, mfundo zazikuluzikulu, ndi mfundo zamapangidwe zomwe zimatanthauzidwa m'chinenero ndi zolemba kudzera m'mawu osagwiritsa ntchito mawu (nthawi zambiri zowoneka).

IKEA yakhala ikulimbikitsa lingaliro la "chitetezo cha chilengedwe ndi kuphweka" m'moyo wapakhomo.Chikwama chogulira chabuluu cham'nyanjachi, chogwira ntchito zambiri, cholimba kwambiri chimagwiritsa ntchito "zowoneka" zoyenera kutengera mitundu yonse ya zida zapakhomo za IKEA zokhala ndi masitayelo osiyanasiyana kukhala amodzi."IKEA Style".

Pambuyo pake, chizoloŵezi cha IKEA chinatsatiridwa ndi malonda akuluakulu apamwamba monga Gucci ndi Chanel: chizindikiro chonyezimira chinasindikizidwa pa thumba lazolongedza, ndipo chinagwedezeka pamapewa a okondedwa a mafashoni m'magulu osiyanasiyana amalonda.Njira iyi ya "kuyika logo" imagwiritsa ntchito mwanzeru kupanda pake kwa umunthu ndikutsegula ntchito yodziwika bwino yachikwama chogulira ngati "khadi la ID yam'manja".

Ndikukula kwachangu kwamafakitale osiyanasiyana, mitundu yambiri yayamba kupanga zithunzi zapadera zamapaketi kuti zitheke kutsekedwa kwa "thumba logulitsira IP"

LeLeCha—Tiyi yatsopano yochokera ku China.Pampikisano ndi mitundu ina ya tiyi, makasitomala ochulukira amakopeka kuti azilipirira pokonzanso matumba ogula opangira.Lele Tea yapanga pang'onopang'ono mphamvu yake yoyamba ya IP pophatikiza zikhalidwe zamadera osiyanasiyana aku China ndikuyika chizindikiro ndi mitundu ina.

Anthu amadalira zovala ndi kukongola kumadalira zodzoladzola zowala.N'chimodzimodzinso ndi mitundu yonse ya mankhwala.Kupatula pazabwino, amafunikiranso kukhala ndi zolongedza zokongola.Makamaka mu nthawi yamtundu, matumba ogula amakhalanso ndi kuthekera kopititsa patsogolo chidziwitso cha mtundu ndi Udindo wa mtengo wowonjezera.Zingaganizidwe kuti m'nthawi yamasiku ano yazachuma, pamene wogula womaliza akusankha mankhwala, sangangoyang'anitsitsa mankhwalawo, komanso amamvetsera ku phukusi lakunja la mankhwala.Chikwama chogulitsira chapadera komanso chowoneka ndi maso kapena Packaging, kuphatikiza pakukula kwa malonda, amathanso kukulitsa mtengo wazinthu kangapo, kulola ogula kupanga kudalira mtundu ndi kumamatira kwa ogwiritsa ntchito.