Kampaniyo imatsatira filosofi ya "Khalani No.1 mu khalidwe, khalani okhazikika pa ngongole ndi kukhulupirika kwa kukula", idzapitirizabe kutumikira makasitomala akale ndi atsopano ochokera kunyumba ndi kunja kwa chikwama cha Canvas Market,Chikwama cha Canvas Sack, Mphatso Yamatumba a Brown Paper, Zikwama Zapepala Zosindikizidwa,Holographic Pvc Travel Bag.Takulandilani padziko lonse lapansi ogula kuti mudzalankhule nafe za bungwe komanso mgwirizano wanthawi yayitali.Tikhala bwenzi lanu lodalirika komanso ogulitsa.Chogulitsacho chidzaperekedwa padziko lonse lapansi, monga Europe, America, Australia, Paraguay, Turin, Ukraine, Nepal.Ndi cholinga cha "zero defect".Kusamalira chilengedwe, ndi phindu la anthu, kusamalira udindo wa ogwira ntchito pagulu ngati ntchito yake.Timalandira abwenzi ochokera padziko lonse lapansi kuti atichezere ndi kutitsogolera kuti tikwaniritse cholinga chopambana.